Digital is disrupting businesses and brands globally, but more so in China. It has altered what and how a business sells to people by changing the dynamics of the traditional customer/brand relationship and introducing new channels. In an increasingly commoditised product and service environment, it is harder than ever for businesses and brands to stand out, and to engage and retain consumers.
Isobar China Group’s goal is to be the leading Brand Commerce Agency that delivers digital transformation – by creatively unlocking the digital potential of organisations to transform businesses, brands and people’s lives.
To deliver digital transformation through 4 services pillars:
1. Data & Intelligence-lead Brand Commerce Consulting: defining consumers’ pain points and brands’ unmet needs.
2. Digital Marketing, powered by Innovation: Building brand stories and experiences through technology.
3. Digital Ecosystems: Constructing holistic systems that define businesses and brands.
4. Digital Products: Creating new offerings that generate value.