P01. 年度最佳数字营销颠覆者 (明日之星)

人物及品牌类大奖

Christopher is a digital-native employee who is not limited by boundaries and is always embracing to changes. He comes with Linguistics background with Natural Language Processing as his focus and has extensive knowledge from Web Design & Development and Optimization, Data mining and Clustering to CMS and tag management as well as SEM, Programmatic Display and Social Performance Execution and Strategy.

Currently certified as Facebook Certified Buying Professional and Google’s Performance Guru (Green Belt), he pushes the team to understand how to adopt different digital innovations and practices at different stages to streamline the workflows and thus achieve more in less time. Chris does not restrict himself from trying since he knows the change must be continuous to adapt and perform even with the risk of failing but learns from each lesson. He shaped himself from a digital newbie to an all-round digital performer by experiencing, testing, even though sometimes failing, but ultimately succeeding.

  • Prizerunner-up
  • NameChristopher Lam
  • AgencyMediaCom Hong Kong
  • CountryHong Kong
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