The Digital Media Awards China 2020 recognises digital marketers and their agencies for outstanding work in promoting products and services in the Greater China region.
Categories have been selected to reflect the growing maturity of digital marketing. Projects can be entered by vertical sector and by type of media engaged.
In all categories, while levels of innovation and creativity are taken into account, the judges will look primarily at the extent to which projects and campaigns have met client advertisers’ objectives. Evidence of success in this respect should be demonstrated — for example, figures verified by a third party such as a media owner, industry measurement tool or industry body.
Same campaign can be entered into multiple media categories, but can only be entered in one sector category.