Awards Category 2021

The Digital Media Awards China 2021 recognises digital marketers and their agencies/partners for outstanding work in promoting products and services in the Greater China region.

Categories have been selected to reflect the growing maturity of digital marketing. Projects can be entered by vertical sector and by type of media engaged.

Same campaign can be entered into multiple media categories but can only be entered in one sector category.

  1. 2017

    View More

  2. 2018

    View More

  3. 2019

    View More

  4. 2020

    View More

  5. 2021

Digital Media Owners Awards

IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores. All winners' trophy credits will be in English as published.

  • DM01. Most Innovative Media Technology

    This category recognises the most innovative advertising technology developed or initiated by media owners. Entries should demonstrate how this technology increased audience engagement and how the technology has been applied to meet the overall marketing objectives.

  • DM02. Best Use of Integration

    This category recognises media owners that utilise multiple digital media channels as key engagement driver and to achieve proven results. The winner of this category must have combined two or more platforms demonstrating an effective use of the mediums in a creative and engaging way for great results.

Media Awards

IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores. All winners' trophy credits will be in English as published.

  • M01. Best Digital Media Innovation

    Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success.

  • M02. Best E-Commerce Campaign

    This category recognises the campaign that delivers e-commerce solution/strategy that drives business growth through digital / O2O platform and deliver seamless customers’ experience. Innovative solution applied to existing or new business which enhances and adds value to meet business objectives.

  • M03. Best Gamification

    Awarded to the campaign that integrated gaming elements into marketing strategies to raise brand awareness to meet its core marketing objectives. How brands leverage gamification to drive customer engagement, influence consumer behavior to build customer loyalty.

  • M04. Best Use of Influencer

    Awarded to the most effective, creative, and innovative campaign that drives the brand’s message through an influencer/KOL in achieving its marketing objectives with proven results on ROI that drives engagement to achieve success.

  • M05. Best Integrated Marketing Campaign

    This category recognises best holistic campaign across at least three channels out of which two must be digital media platforms as the key engagement driver to achieve marketing objectives. Entries should showcase seamless synergy of the campaign elements on strategy, innovation/creativity, execution, and proven results.

  • M06. Best Mobile Campaign

    Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.

  • M07. Best O2O Marketing (NEW)

    Awarded to the campaign that creatively and effectively uses the online-to-offline (O2O) strategy to reach customers at all touchpoints to drive engagement and sales. Demonstrate how the campaign was optimized, improving customer experience, engagement and brand awareness.

  • M08. Best Out-Of-Home (NEW)

    Awarded to the best out-of-home (OOH) campaign that builds the brand awareness/repositioning and communicate the brand purpose to deliver quantifiable goals. Entries to demonstrate the creativity/innovation of the OOH media that drives effectiveness and provide tangible ROI results.

  • M09. Best Performance Marketing (NEW)

    This award recognises the campaign that best demonstrate a consistent ability to translate consumer intentions into revenue for brands, the effective use of intention-based media (e.g. search, social) to deliver results, along with exceptional execution, as well as consistent use of measurement and attribution to measure media ROI and business impact.

  • M10. Best SEO/SEM Campaign

    Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimization and/or paid search. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry- specific vertical search engines.

  • M11. Best Social Media Campaign

    Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period.

  • M12. Best Use of Content (NEW)

    This award recognizes the best use of content that driven the brand’s message to the audience effectively. Entries that demonstrate the effectiveness of the content and contribute to the overall marketing strategy that elevated brand awareness.

  • M13. Best Use of Data

    This category recognises the innovative and effective use of research, data planning, measurement and analytics tools to develop the creative idea and how these shaped the marketing strategy.

  • M14. Best Use of Interactive Media / Video

    Awarded to the campaign that leverage any type of interactive media to enhance marketing strategies in achieving its objectives. This can be videos, animations, online gaming, interactive use of text/ graphics that demonstrated strong visual impact and resonated with the targeted audience to forge influential brand experiences.

  • M15. Best Use of Programmatic (NEW)

    This award recognizes the best use of programmatic that have most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand’s business. Evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

  • M16. Best Use of Technology (NEW)

    Awarded to the campaign that successfully leveraged technology to engage targeted audience making a positive impact. Evidence of the technology used, how you have incorporated the technological innovations to create buzz, deepen audience engagement and improved customer experience.

  • M17. Best Use of Website & Apps

    Awarded to the campaign that best uses of website/APPS that delivered outstanding user experience and improving customer engagement as part of an overall marketing communications strategy.

People & Company Awards

IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores. All winners' trophy credits will be in English as published.

  • P01. Digital Strategist of the Year

    Awarded to an individual who demonstrates creativity and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play roles in consumer’s lives.

  • P02. Best Digital Marketing Team

    Awarded to an agency or in-house team using digital channels/tools to build brand awareness and sales conversion. Demonstrate how to use measurable analytics to improve performance throughout the customer’s lifecycle across all touch points.

  • P03. Digital Media Innovator of the Year

    Awarded to all type of companies that demonstrate the most innovative and strategic use of media to obtain consumer insights, reach target audience, influence consumer behavior, and ensure the client or brand delivers results against the set marketing and business objectives.

Sector Awards

IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores. All winners' trophy credits will be in English as published.

  • S01. Beauty Products, Cosmetics & Toiletries
  • S02. Beverages (Alcoholic)
  • S03. Cars, Automotive and Transportation Services
  • S04. Consumer Products - Others Including Durable Goods
  • S05. Corporate Image & Corporate Social Responsibility
  • S06. Education (NEW)
  • S07. Fashion & Jewellery
  • S08. Financial Services / Insurance, Commercial Public Services, Business Products & Services
  • S09. Food & Beverage Products - non-alcoholic (Including Pet Food)
  • S10. Home Furnishing, Household Appliances
  • S11. Household Products, Maintenance
  • S12. Pharmaceuticals, Consumer Health
  • S13. Public Health, Safety, Awareness (Including Charity)
  • S14. Technology, Telecommunications, Software Products & Services
  • S15. Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including Restaurants)
Grand Prix

**This category cannot be entered directly.

  • Platinum

    **This category cannot be entered directly. Judges will decide and present this ultimate accolade to the most outstanding amongst the Gold winners, with a minimum 2 wins of the same campaign, in sector and media categories.

  • Agency of the Year

    **This category cannot be entered directly. This award will be given to an individual agency office that obtains the highest aggregate score from points allocated for all of the categories.