General Guidelines & Information

Who Should Enter

Entry is open to all brands, media owners, agencies, production or design companies, or any other parties involved in digital communications for advertising purposes within the Greater China region.

 

Eligibility Period

All entries should relate to achievements ONLY during the period 1 January 2020 – 24 February 2021.

 

Dates and Deadlines

Early Bird Entry Deadline: Tuesday, 8 February 2020

Entry Deadline: Thursday, 18 February 2021

Late Entry Deadline: Wednesday, 24 February 2021

Shortlists Announcement: Monday, 29 March 2021

Winner Announcement: Thursday, 15 April 2021

All cut-off times for respective deadlines are at 6pm Hong Kong/Beijing Time.

 

Entry Fee

Early Bird Entry Fee: HKD3,050

Entry Fee: HKD3,600

Late Entry Fee: HKD3,990

Upon submission of the online entry form, entry fees are chargeable, and you will be liable to pay for the entries, even in the case of disqualification, withdrawal of entries, duplicate submissions or non-endorsement.

Your entry is not considered to be completed until payment is received before the deadline.

 

  • Payment Methods

    Entry fees are payable in Hong Kong Dollars (HKD).There are two payment methods to select from:

    Credit Card Online / Alipay
    You will be redirected to our secure payment gateway where you are able to select from VISA / MASTER / AMEX and Alipay.For this payment option, a 3.5% bank surcharge is applicable.
    If you are having trouble with the credit card online system or via Alipay, please contact the Organiser atdmachina@haymarket.asia.

    Bank Transfer

    For this option, you will have to bear ALL bank charges related to this transaction. Please do indicate that to the bank clearly when making the transfer.

    Once transfer is completed, please provide the confirmed transaction proof, clearly stating the entry and order ID numbers and invoice number for such payment to be emailed to Finance_Events@haymarket.asia cc: dmachina@haymarket.asia .

    Deadline for payment is due via bank transfer will be by the next day of the respective entry deadline.

    A system invoice will be generated upon successful payment. Any special request on invoicing matter, please contact dmachina@haymarket.asia.

Important Notes
  • Online entry form: all details are required to be filled in accurately.
  • Written Submission: All written submission must be no more than two single-sided pages of A4 paper typed in either English or Simplified Chinese, no less than 11-point type size, single spaced.
  • Credits:All credits required on the online submission form must be filled in correctly and cannot be changed once submitted. Any request will be subject to review and prior approval by the Organiser.

    Should any changes be approved, a fee of HKD400 will be charged for each change.

  • Duplication of Entries: For any entry which is a duplicate or incorrect submission, you are required to inform the Awards Team immediately for assistance. Entry fee will be charged for an incorrect submission and error on the entrant's part. Recreating the entry as new is not allowed.
  • Must Not Include:To protect the integrity of the judging, entries submitted by the agencies in all media and sector categories should not include the agency name in the written submission and any supporting materials, videos (including letterheads, visible watermarks, platform account name), creative samples, and URLs.
  • Confidential: The Organiser reserves the right to publish details of the entries in any related publications and materials. However, if there is certain information that must be kept confidential, please indicate it clearly as “Not for Publication” or “Confidential” by highlighting the information in yellow.
  • Mandatory:

    • All written entry submission papers should base on all the criteria set and information required in the entry template provided.
    • Images: Three (3) images in high resolution (300 dpi) are to be uploaded on the online entry form. These will be used to showcase your entry.
    • Executive Summary: A summary of 100-150 words to be submitted via the online entry form. This summary will be used to publish and therefore should highlight the campaign and why it should win.
  • Endorsement: All entries must be endorsed. Without endorsement, the entry may not proceed to judging.

Terms and Conditions

Please ensure that each entry complies with the following guidelines. Failure to follow the guidelines may result in your entry being disqualified at an early stage in the judging process.

  • AWARD: For all sector, media and digital media categories a Gold, Silver, Bronze will be awarded. For People, Company and Grand Prix, we will be awarding one GOLD WINNER only. It will be subjected to judges’ unanimous decision what type of awards to be given in the respective categories. In cases where there are 3 or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether an entry is awarded a Gold, Silver or Bronze in the final round of Judging.
  • CONFIDENTIAL: The Organiser reserves the right to publish details of the entries in any related publications and materials. However, if there is certain information that must be kept confidential, please indicate it clearly as “Not for Publication” highlighting the information in yellow. Please be specific about what information cannot be disclosed – do not simply mark the entire entry confidential.
  • CREDITS: All details under credits section must be accurate and consistent on the online Entry Form and the core Written Papers. You will be required to provide the above information in BOTH English and Chinese.
  • DEADLINE: Entrants must submit their entries according to the respective entry deadlines including completed payment to allow sufficient time to process and resolve any issues before the entries are pushed forward for preliminary judging. Any delay might result to entry disqualification.
  • DISPUTES: The organizer reserves the right to withdraw any entry which breaches in the event of a complaint against any winning or shortlisted entry, the Organiser will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The Organiser will have no hesitation in withdrawing an award in cases where the complaint is upheld.
  • DUPLICATE SUBMISSION: For any entry which is a duplicate or incorrect submission, you are required to inform the Awards Team immediately for assistance. Entry fee will be charged for an incorrect submission and error on the entrant's part. Recreating the entry as new is not allowed.
  • ENDORSEMENT:All sector and media entries must be endorsed by the most senior brand's representative of the campaign, authorising the entry and data to be true and accurate.

    • Sector & Media categories: All sector and media entries must be endorsed by the most senior brand's representative of the campaign, authorising the entry and data to be true and accurate.
    • People & Company categories: All people and company categories must be endorsed by senior management member. For people categories, the Nominee cannot endorse their own submission. In cases the Nominee is the most senior management member/brand's representative, then this will require the second most senior to endorse.
  • ENTRIES: You may enter the same campaign in more than one category. However, for each entry you must provide separate documentation, support materials and entry fee.
  • ENTRY FEE: Upon submission of the online entry form and shown on the system as COMPLETED, entry fees are chargeable, and you will be liable to pay for the entries, even in the case of disqualification, withdrawal of entries, duplicate submissions or non-endorsement by clients.

    Entries unpaid by respective deadlines (Early Bird Deadline 8 December 2020, Entry Deadline 18 February 2021 and Late Deadline 24 February 2021) may be disqualified and Haymarket Media Ltd will retain the right to claim for any unpaid entry fees.

  • EXECUTIVE SUMMARY: All entries will require an executive summary with 100-150 words to showcase your entry if awarded and to be published. This should be strictly about the entry why it should win. Summary related to company credentials or confidential information are not allowed. This cannot be changed once submitted.
  • JOINT COLLABORATION: Where multiple agencies/suppliers that have worked on the same campaign/event, it must be agreed in advance between all parties involved as to who will make the entry. All parties who have contributed to the same campaign/event should be credited. All credits will be used to publish and appeared on the winning trophy. In the event that the same entry is submitted by two different entrant companies, or multiple agencies and brand company have entered the same work, the submission may be treated as a joint entry at the Organiser's discretion. Any duplicated entry, the entry fee will be forfeited.
  • LANGUAGE:Written entries can be in either English or Simplified Chinese.
  • MODIFICATION REQUEST: All credits or any details related to the entry submission, summary, supporting materials submitted via the online entry form are not allowed to change including images or videos submission. Any request will be subjected to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD400 will be charged for each change.
  • PAYMENT: All payments for submissions must be made at the point of submission confirmation. Once you have submitted (i.e. upon pressing SUBMIT ENTRY), your entry will be processed and from this point forward, no cancellation or withdrawal of entries will be accepted. Entrants will be liable for payment of all entries accepted by the system. In case you have made a mistake, please contact the Organiser for assistance.
  • PUBLISH: The Organiser reserves the right to publish all entries wholly or in part, as case studies or for publicity purposes.
  • QUERIES: Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of inaccurate and misleading claims which will lead to entry disqualification.
  • RULES: The Organiser reserves the right to withdraw any entry which breaches any of the Awards Organiser's rules. In the event of a complaint against any winning or shortlisted entry, the Organiser will investigate each case and will request detailed documentation from all parties concerned including the complainant, the entrants, and the client. If the complaint is upheld, entries and, if applicable, awards, will be withdrawn accordingly.
  • TEMPLATE: All written entry submission papers should be submitted using the entry template provided. You may remove the DMA logo and format or design your own entry but must include all required information, based on all sections. You must indicate clearly as per each section titles of which judges will score your entry based on such.
  • TROPHY CREDITS: Credits will be based on information provided on the online entry form under “Credits Section”. Any request on trophy credits change before the event completed is not allowed. Final approval to be confirmed by the Organiser with fee applied.