S12. Corporate Image & Corporate Social Responsibility

Sector Awards

Due to the high popularity of unlimited data plan, Taiwan ranked World No. 1 of spending LONGEST TIME using Internet on mobile devices every day. It even caused large number of “Macular Degeneration” (MD, also call “Eye Cancer”) patient to appear. Even though WHO and medical professions in Taiwan has put out warnings, but no one notice. And according to the survey, almost 90% of Taiwanese don’t understand MD.

Taiwan Star, the smallest mobile carrier in Taiwan, was supposed to encourage the public to use cellphones more to promote business, but, decided to launch BLACK SPOT campaign to help people prevent MD in golden time.

After the campaign launched, more than 1/5 of Taiwanese people watched the film, and it also made “MD” reached the highest searching frequency. Not only had News media reported about the campaign spontaneously, TV programs, Radio and magazine also started to have discussion about relating issues. At last, it urged legislators in Taiwan to promote legislation. More important is that, it really made Taiwanese changed cellphone using behavior spontaneously.

This is the very first enterprise in Taiwan voicing for the issue (probably the pioneer in all mobile carriers worldwide).

  • Prizegold
  • Campaign TitleBlack Spot Campaign
  • AgencyX-Line Co., Ltd. (Dentsu Group)
  • Credit Client BrandTaiwan Star
  • CountryTaiwan
CREDITS OF PEOPLE