S02. Food & Beverage Products – non-alcoholic (including Pet Food)

Sector Awards

启「饼」皇上,奥利奥进宫了!
奥利奥携手东方IP”朕的心意·故宫食品”推出联名款产品,用经典西式饼皮包裹中式风味夹心,让中西味道完美融于一饼。两大流量IP首次跨界合作,颠覆传统IP合作的模式。通过各类线上玩法,奥利奥与故宫食品不仅玩出了内涵,更玩出新的高度。最终取得口碑销量双赢的傲人成绩

  • Prizegold
  • Campaign TitleOreo X The Forbidden City
  • AgencyBlueFocus Digital
  • Credit Client BrandOreo
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