S07. Cars, Automotive and Transportation Services

Sector Awards

广州车展前夕,沃尔沃创造出全新视频类型——The Wall-Breaking Video,作为一种全新的视频范式,它融合了TVC、VIRAL VIDEO、FILM的优势,成功打破三者不同属性的受众壁垒,更是击碎了洗脑式传播和品牌调性之间的厚重城墙。北欧豪华汽车品牌沃尔沃将“麻将、飞镖、功夫茶、茶道”四种国学绝技融入视频,创新演绎新车“不碰、不盲、不偏、不浊”功能点,成功为旗下新车S60造势。

  • Prizesilver
  • Campaign TitleVOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT
  • AgencyBlueFocus Digital
  • Credit Client BrandVOLVO S60
CREDITS OF PEOPLE