S08. Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants)

Sector Awards

以《长安十二时辰》为核心,联动阿里生态,通过衣食住行付娱等生活场景层层递进,剧集开播后的不同阶段对高知人群与书粉进行渗透,并随着剧情开展借助新零售及本地生活等进行渠道下沉,保持持续性轰炸,同时通过户外的创意广告及新媒体的矩阵打造话题,助力破圈。

  • Prizebronze
  • Campaign TitleIMC -《The Longest Day In CHANG'AN》
  • AgencyN/A
  • Credit Client BrandYouku
CREDITS OF PEOPLE