S12. Corporate Image & Corporate Social Responsibility

Sector Awards

How does a Chinese technology brand champion worldwide female entrepreneurs in an authentic voice?
As a platform where women represent nearly half of all entrepreneurs, Alibaba enables females of all levels to achieve their potential with its digital technologies.
This campaign put spotlight upon exceptional female entrepreneurs, designers, livestream hosts and athletes who made positive contributions to moving the world forward, and by injecting a shot of positiveness to “Watch Out For This Woman” – a line long existed to belittle women, Alibaba sent a clarion call to women anywhere to start their own businesses and pursue their ambitions, inviting the world to “Watch Out for All Women”.

  • Prizesilver
  • Campaign TitleWatch Out For This Woman
  • AgencyBBDO China
  • Credit Client BrandAlibaba
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