S13. Charities, Public Health & Safety, Public Awareness Messages

Sector Awards

How can classical art, seemingly so cold and remote,reach out to modern audiences? For Tsinghua University’s Art ‘Everlasting Like the Heavens’ exhibition,We worked with an expert in ancient Chinese hair, and chose a model who’s look is remarkably similar to that of the warriors from 2000 years ago. By fashioning these hair styles live in the exhibition space, we recreated the kneeling archer, the soldier, the officer, the general and more. The warrior figurines were brought back to life before the audience’s eyes. The average time visitors spent watching the performance was 50 minutes.

  • Prizesilver
  • Campaign TitleCombing the Warrior Figurine's Hair
  • AgencyProximity Advertising (Shanghai) Company Limited/JQK Production
  • Credit Client BrandTsinghua University Art Museum
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