Joining Mindshare in 2017, Anson rose to the challenge by heroically leading NEO’s transition process from Ogilvy to Mindshare under WPP agency restructure. His extensive digital knowledge covers almost all aspects, particularly in SEO, Tag Management, Data Analytics and Affiliate marketing, instantly broadened Mindshare’s service offerings and made significant commercial impact on the business.
Anson being proactive, result-hungry and status quo challenging makes him the perfect change agent. Under his leadership within a year, NEO won 5 local awards and 3 shortlists in APAC/Global awards under his management, making the Go-to Person for all things digital. He was the youngest Associate Director in Mindshare after his promotion in Nov2018.