奖项赛果 2017

2017
2018

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2019

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2020

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2021

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媒体大奖

行业大奖

人物及品牌类大奖

特别奖

媒体大奖

重要注意事项：在3个或更少的参赛作品中，评分将决定参赛作品是否获得金奖，银奖或铜奖; 这可能根据参赛作品的质量和最后的评分而导致在一个类别中没有颁发奖项。所有获奖者的奖杯将以创作名单英文发表。

M02. 移动营销类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M02.312475 Credit campaign title: Pizza Hut：the social enablers for gamers Credit agency: Mindshare Credit country: China

silver Entry number: M02.312454 Credit campaign title: KFC: Morning Encouragement Credit agency: Mindshare Credit country: China

bronze Entry number: M02.312693 Credit campaign title: Hi-Plus - Your fairy tale life Credit agency: Media Palette Taiwan Credit country: Taiwan
M03. 展示、横幅及其他富媒体类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M03.312592 Credit campaign title: adidas:The Online-to-Offline Sculpture Show Credit agency: Posterscope China Credit country: China

silver Entry number: M03.312478 Credit campaign title: The Great Wall Credit agency: MEC Taiwan Credit country: Taiwan
M04. 网站及微站类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M04.312486 Credit campaign title: Pepsi: Live Music Credit agency: Mindshare Credit country: China
M05. 社交媒体类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M05.312391 Credit campaign title: NESCAFÉ Red Mug-Passing Event Credit agency: Ogilvy & Mather Beijing Credit country: China

silver Entry number: M05.312677 Credit campaign title: UNIQLO Thank you festival for 50 million Customers Credit agency: Dentsu One Taipei Credit country: Taiwan

bronze Entry number: M05.312449 Credit campaign title: LAUREL- Gathering with Hot Pots Credit agency: MEC Taiwan Credit country: Taiwan

bronze Entry number: M05.312481 Credit campaign title: Yili: Big Little Achievement Credit agency: Mindshare Credit country: China
M06. 应用程序类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M06.312490 Credit campaign title: Yasmin - The Only Class You'd Want to Ace In School Credit agency: PHD China Credit country: China

silver Entry number: M06.312533 Credit campaign title: SUPER ELLE Credit agency: Hearst China Credit country: China
M07. 竞技游戏类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M07.312337 Credit campaign title: HRB YQHP E-Sports Pilot Credit agency: Starcom Credit country: China
M08. 视频类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M08.312472 Credit campaign title: Maybelline proves EC livestream are made for each other Credit agency: Mindshare Credit country: China

silver Entry number: M08.312136 Credit campaign title: Give an all-out service# Xia Boyu edition Credit agency: Qianbao Financial Services Credit country: China

bronze Entry number: M08.312257 Credit campaign title: Lexus Tencent Coop- Explore The Taste of NIAN Credit agency: Blue 449 Credit country: China
M09. 关键意见领袖/病毒营销类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M09.312471 Credit campaign title: Maybelline proves EC livestream are made for each other Credit agency: Mindshare Credit country: China

silver Entry number: M09.312482 Credit campaign title: Yili：Big Little Achievement Credit agency: Mindshare Credit country: China

bronze Entry number: M09.312137 Credit campaign title: Give an all-out service# Xia Boyu edition Credit agency: Qianbao Financial Services Credit country: China
M10. 数字媒体创新类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M10.312476 Credit campaign title: Pizza Hut：The social enabler for gamers Credit agency: Mindshare Credit country: China

silver Entry number: M10.312244 Credit campaign title: Big Idea burns in elevator, Xue Zhiqian meets Rejoice beauty Credit agency: Focus Media Credit country: China

silver Entry number: M10.312474 Credit campaign title: Nike: Reinventing the Athlete Tour Credit agency: Mindshare Credit country: China

bronze Entry number: M10.312387 Credit campaign title: Nestle 8Cube - "Play out of box" Campaign #GR8 DEBATE Credit agency: Ogilvy Credit country: China
M11. 搜索引擎优化

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M11.312483 Credit campaign title: Knorr - Always on, Always Inspire Credit agency: PHD China Credit country: China
M12. 数据分析/洞察类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M12.312515 Credit campaign title: Making Parental Journey more Enjoyable with big data Credit agency: OMD Hong Kong Credit country: Hong Kong

silver Entry number: M12.312462 Credit campaign title: Rexona - Freshen up! Live it up! Credit agency: PHD China Credit country: China

silver Entry number: M12.312216 Credit campaign title: American Express Cross-border Marketing Credit agency: Vpon Big Data Group Credit country: China

bronze Entry number: M12.312455 Credit campaign title: Elevit - The First Hello Credit agency: PHD China, JWT Credit country: China
M13. 整合营销类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M13.312675 Credit campaign title: ManulifeMOVE Credit agency: PHD Hong Kong Credit country: Hong Kong

silver Entry number: M13.312461 Credit campaign title: Mobile Makeover for Gamers Credit agency: Mindshare Credit country: China

bronze Entry number: M13.312448 Credit campaign title: NESCAFE 1+2 2016 Youth Campaign Credit agency: OgilvyOne Worldwide Beijing Credit country: China
M14. 电子商务类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: M14.312200 Credit campaign title: NESCAFÉ Flipside Café Credit agency: Ogilvy & Mather Beijing Credit country: China

silver Entry number: M14.312473 Credit campaign title: Maybelline proves EC livestream are made for each other Credit agency: Mindshare Credit country: China

bronze Entry number: M14.312548 Credit campaign title: WHO ART YOU Credit agency: DDB China Credit country: China

行业大奖

S01. 饮料类(非酒精饮料和酒)

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S01.312384 Credit campaign title: NESCAFÉ Flipside Café Credit agency: Ogilvy & Mather Beijing Credit country: China

silver Entry number: S01.312282 Credit campaign title: NESCAFÉ Red Mug-Passing Event Credit agency: Ogilvy & Mather Beijing Credit country: China

silver Entry number: S01.312452 Credit campaign title: NESCAFE 1+2 2016 Youth Campaign Credit agency: OgilvyOne Worldwide Beijing Credit country: China

bronze Entry number: S01.312640 Credit campaign title: Pepsi: Live Music Credit agency: Mindshare Credit country: China
S02. 食品及饮料类产品

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S02.312637 Credit campaign title: Yili：Big Little Achievement Credit agency: Mindshare Credit country: China

silver Entry number: S02.312375 Credit campaign title: COSTA x bluegogo [ ride a bike, enjoy the flowered coffee] Credit agency: McCann-Erickson Shanghai Credit country: China

bronze Entry number: S02.312466 Credit campaign title: Cornetto Love Notes Credit agency: PHD China, Isobar China Credit country: China

bronze Entry number: S02.312360 Credit campaign title: Corona: One Phone One Instrument - Track & One Band Credit agency: reload Credit country: China
S03. 家居用品、家用电器，维护及家用类产品

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S03.312077 Credit campaign title: 2016 Philips Sonicare_Experience of Extremely Cleaning Credit agency: ACME INNOVATIVE Credit country: China

gold Entry number: S03.312588 Credit campaign title: Nippon: The Changing Wall Movement Credit agency: Postercope China Credit country: China

silver Entry number: S03.312614 Credit campaign title: Midea automatic steam wash range hood integrated marketing campaign Credit agency: UMCG Credit country: China

bronze Entry number: S03.312606 Credit campaign title: Go Wardrobe，make Bluemoon to be a super brand Credit agency: Digitop Media Group Credit country: China
S04. 药品、消费者卫生、美容产品、化妆品类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S04.312654 Credit campaign title: Maybelline proves EC livestream are made for each other Credit agency: Mindshare Credit country: China

silver Entry number: S04.312648 Credit campaign title: Mobile Makeover for Gamers Credit agency: Mindshare Credit country: China

bronze Entry number: S04.312299 Credit campaign title: Six God in hand, Non worry summer Credit agency: Mediavest|Spark Credit country: China
S05. 消费品类-包括耐用品

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S05.312522 Credit campaign title: Making Parental Journey More Enjoyable with Big Data Credit agency: OMD Hong Kong Credit country: Hong Kong

silver Entry number: S05.312353 Credit campaign title: The life of pets-digital solution for Royal Canin Credit agency: Arvato CRM China Credit country: China
S07. 旅游、娱乐、休闲及零售(包括电子商务以及餐馆)类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S07.312652 Credit campaign title: Nike: Reinventing the Athlete Tour Credit agency: Mindshare Credit country: China

silver Entry number: S07.312646 Credit campaign title: Pizza Hut：The social enabler for gamers Credit agency: Mindshare Credit country: China

bronze Entry number: S07.312644 Credit campaign title: KFC: Morning Encouragement Credit agency: Mindshare Credit country: China
S08. 金融服务、商业公共服务、商业产品及服务类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S08.312308 Credit campaign title: JD Red Story Credit agency: 180China Credit country: China

silver Entry number: S08.312175 Credit campaign title: Ping An X Mobike · GO GO GO God of Wealth Credit agency: Infinity Digital Credit country: China

silver Entry number: S08.312114 Credit campaign title: American Express Cross-border Marketing Credit agency: Vpon Big Data Group Credit country: China

bronze Entry number: S08.312428 Credit campaign title: DHL X CSL Integrated Marketing Campaign Credit agency: JUXT Credit country: China
S10. 时尚及珠宝类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S10.312634 Credit campaign title: Kris Wu Dating with BVLGARI Credit agency: Premiere Consulting Group Credit country: China

silver Entry number: S10.312256 Credit campaign title: Cartier : Follow your inner drive Credit agency: Blue 449 Credit country: China

bronze Entry number: S10.312250 Credit campaign title: Cartier : Valentine's day campaign Credit agency: Blue 449 Credit country: China
S11. 企业形象与信息类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S11.312135 Credit campaign title: Give an all-out service# Xia Boyu edition Credit agency: Qianbao Financial Services Credit country: China

silver Entry number: S11.312104 Credit campaign title: Philips (China) Investment Co., Ltd Credit agency: Philips (China) Investment Co., Ltd Credit country: China
S12. 慈善事业、公共卫生和安全、公众意识信息类

prize Entry number Credit campaign title Credit agency/client Credit country

gold Entry number: S12.312339 Credit campaign title: Philips AED Communication Campaign Credit agency: Philips (China) Investment Co. Ltd. Credit country: China

silver Entry number: S12.312493 Credit campaign title: Yasmin - The Only Class You'd Want to Ace In School Credit agency: PHD China Credit country: China

人物及品牌类大奖

在这个类别，我们只颁发一个金奖。所有获奖者的奖杯将以创作名单英文发表。

P02. 年度最佳数字战略家

prize Entry number Nominee name Credit agency/client Credit country

gold Entry number: P02.312459 Nominee name: Alvin Huang Credit agency: Isobar China Group Credit country: China
P04. 年度最佳数字媒体创新者

prize Entry number Nominee name Credit agency/client Credit country

gold Entry number: P04.312495 Nominee name: Trio Isobar Credit agency: Trio Isobar Credit country: China
P05. 年度最佳移动营销品牌

prize Entry number Nominee name Credit agency/client Credit country

gold Entry number: P05.312469 Nominee name: Verystar-Linked by Isobar Credit agency: Verystar-Linked by Isobar Credit country: China

特别奖

**该奖项不能直接报名。

白金奖

prize Entry number Credit campaign title Credit agency/client Credit country

winner Entry number: NA Credit campaign title: Maybelline proves EC livestream are made for each other Credit agency: L'Oreal (China) Co. Ltd. Credit country: China
年度最佳代理商

prize Entry number Credit campaign title Credit agency/client Credit country

winner Entry number: NA Credit campaign title: NA Credit agency: Mindshare Credit country: China