奖项赛果 2018

2017

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2018
2019

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2020

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2021

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媒体大奖

行业大奖

人物及品牌类大奖

数字媒体平台类

特别奖

媒体大奖

重要注意事项：在3个或更少的参赛作品中，评分将决定参赛作品是否获得金奖，银奖或铜奖; 这可能根据参赛作品的质量和最后的评分而导致在一个类别中没有颁发奖项。所有获奖者的奖杯将以创作名单英文发表。

M01. 搜索类/搜索引擎优化类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: M01.320396 Credit campaign title: SKII - System Search Credit agency: MediaCom Credit client brand name: SKII Credit country: China
M02. 移动营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M02.320354 Credit campaign title: Air Pollution Discount / Kentaro Mito Credit agency: Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Credit client brand name: Hadagokochi Credit country: China

silver Entry number: M02.320386 Credit campaign title: Turning KFC into Gamers' Playground Credit agency: Mindshare China Credit client brand name: KFC Credit country: China

bronze Entry number: M02.320589 Credit campaign title: Neutrogena: Free Under the Sun Credit agency: UM Credit client brand name: Neutrogena Credit country: China
M03. 展示、横幅及其他富媒体类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M03.320404 Credit campaign title: Hijacking the Largest Shopping Festival in the World Credit agency: Mindshare China Credit client brand name: Uniqlo Credit country: China

bronze Entry number: M03.320443 Credit campaign title: Snickers - Exam Banner Buddy Credit agency: MediaCom Credit client brand name: Snickers Credit country: China
M04. 网站及微站类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: M04.320134 Credit campaign title: Anmum YOU&B Credit agency: MediaCom Hong Kong Credit client brand name: Anmum Credit country: Hong Kong

silver Entry number: M04.319831 Credit campaign title: SONGS OF TRANSIENCE Credit agency: Medialand Digital Strategy Limited Credit client brand name: CHEER CHEN Credit country: Taiwan

bronze Entry number: M04.320622 Credit campaign title: JW Marriott - Taste the Journey Credit agency: Isobar Hong Kong Limited Credit client brand name: JW Marriott Credit country: Hong Kong
M05. 社交媒体类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M05.320125 Credit campaign title: 24 Hour Doctor Credit agency: PHD Credit client brand name: Lifebuoy Credit country: China

bronze Entry number: M05.320576 Credit campaign title: Shogun and Tamago Bring the Love Back! Credit agency: OMD Hong Kong Credit client brand name: McDonald's Credit country: Hong Kong
M06. 应用程序类及竞技游戏类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M06.320397 Credit campaign title: Turning KFC into Gamers' Playground Credit agency: Mindshare China Credit client brand name: KFC Credit country: China

silver Entry number: M06.320330 Credit campaign title: GU Launch in Hong Kong Credit agency: Hakuhodo Hong Kong Limited Credit client brand name: GU Credit country: Hong Kong

bronze Entry number: M06.320291 Credit campaign title: Integrated Cooperation of Mobike and Dragon Valley Game Credit agency: Posterscope China Credit client brand name: Tencent Interactive Entertainment Group Credit country: China
M07. 互动媒体/视频类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M07.319729 Credit campaign title: Close Shave Kisses Credit agency: Beijing Dentsu Advertising Credit client brand name: Lamdash Credit country: China

silver Entry number: M07.320434 Credit campaign title: Resolves A Social Stench Credit agency: PHD Hong Kong Credit client brand name: Rexona Credit country: Hong Kong

bronze Entry number: M07.320030 Credit campaign title: NESCAFÉ GOLD - A life of dedication, a cup of craftsmanship Credit agency: Ogilvy Beijing Credit client brand name: NESCAFÉ Credit country: China
M08. 关键意见领袖/病毒营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M08.320376 Credit campaign title: Power to the Queens Credit agency: Mindshare China Credit client brand name: Maybelline Credit country: China

silver Entry number: M08.320477 Credit campaign title: "Shia" is everywhere Credit agency: OMD Taiwan Credit client brand name: McDonald's Taiwan Credit country: Taiwan
M09. 数字媒体创新类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M09.320378 Credit campaign title: Power to the Queens Credit agency: Mindshare China Credit client brand name: Maybelline Credit country: China

silver Entry number: M09.320479 Credit campaign title: HKJC Striding On With A.I Image Recognition Credit agency: PHD Hong Kong, Uth Creative Group Credit client brand name: The Hong Kong Jockey Club Credit country: Hong Kong

bronze Entry number: M09.320398 Credit campaign title: Turning KFC into Gamers' Playground Credit agency: Mindshare China Credit client brand name: KFC Credit country: China
M10. 数据分析/洞察类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M10.320405 Credit campaign title: Hijacking the Largest Shopping Festival in the World Credit agency: Mindshare China Credit client brand name: Uniqlo Credit country: China

silver Entry number: M10.320408 Credit campaign title: Trimester targeting with Huggies Credit agency: Mindshare China Credit client brand name: Huggies Credit country: China

bronze Entry number: M10.320353 Credit campaign title: Jahwa《Data-driven Consumer Fishing Plan》 Credit agency: BAOZUN Credit client brand name: Jahwa Credit country: China
M12. 电子商务类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M12.320364 Credit campaign title: BURGER KING: Your Mouthful whopper BK custom-make for you Credit agency: BAOZUN Credit client brand name: Burger King Credit country: China

silver Entry number: M12.320355 Credit campaign title: Air Pollution Discount / Kentaro Mito Credit agency: Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Credit client brand name: Hadagokochi Credit country: China

bronze Entry number: M12.320095 Credit campaign title: NESCAFÉ Magic TV Credit agency: Ogilvy Beijing Credit client brand name: NESCAFÉ Credit country: China
M11. 整合营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: M11.320365 Credit campaign title: BURGER KING: Your Mouthful whopper BK custom-make for you Credit agency: BAOZUN Credit client brand name: Burger King Credit country: China

silver Entry number: M11.320096 Credit campaign title: NESCAFÉ SENSE CAFE Credit agency: Ogilvy Beijing Credit client brand name: NESCAFÉ Credit country: China

bronze Entry number: M11.320038 Credit campaign title: NESCAFÉ 1+2- Have a cup of coffee first Credit agency: Ogilvy Beijing Credit client brand name: NESCAFÉ Credit country: China

行业大奖

S01. 饮料类(酒精饮料)

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: S01.319817 Credit campaign title: Heineken - Let’s Band Before Band Credit agency: Medialand Digital Strategy Limited Credit client brand name: Heineken Credit country: Taiwan
S02. 食品及饮料类产品 - 非酒精饮料（包括宠物食品）

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: S02.320574 Credit campaign title: Shogun and Tamago Bring the Love Back! Credit agency: OMD Hong Kong Credit client brand name: McDonald's Credit country: Hong Kong

bronze Entry number: S02.319849 Credit campaign title: McDonald's Has Hip-hop: Snacks Also Have Big Dreams Credit agency: iQIYI Credit client brand name: McDonald's China Credit country: China

bronze Entry number: S02.320031 Credit campaign title: NESCAFÉ SENSE CAFE Credit agency: Ogilvy Beijing Credit client brand name: NESCAFÉ Credit country: China
S03. 家居用品、家用电器

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: S03.320272 Credit campaign title: Let's kids love to brush teeth Credit agency: xplusdigital Credit client brand name: Philips Credit country: China
S04. 药品、消费性健康产品

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: S04.320423 Credit campaign title: The Flixonase Allergy Monitor Credit agency: MediaCom Credit client brand name: Flixonase Credit country: China

bronze Entry number: S04.320165 Credit campaign title: Life-space 1 Vs 10000 Campaign Credit agency: JUXT Credit client brand name: Life-space Credit country: China

bronze Entry number: S04.320564 Credit campaign title: Data Cultivation for Business Prosperity Credit agency: OMD Hong Kong Credit client brand name: Illuma Organic Credit country: Hong Kong
S05. 美容产品、化妆品类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: S05.319728 Credit campaign title: Close Shave Kisses Credit agency: Beijing Dentsu Advertising Credit client brand name: Lamdash Credit country: China

silver Entry number: S05.319737 Credit campaign title: Power to the Queens Credit agency: Mindshare China Credit client brand name: Maybelline Credit country: China
S06. 消费品类-包括耐用品在内的其它产品

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: S06.320414 Credit campaign title: Hijacking the Largest Shopping Festival in the World Credit agency: Mindshare China Credit client brand name: Uniqlo Credit country: China

silver Entry number: S06.320412 Credit campaign title: Got Next – High School Basketball League Credit agency: Mindshare China Credit client brand name: Nike Credit country: China

bronze Entry number: S06.320370 Credit campaign title: Skechers: HIP-POP Campaign Credit agency: BAOZUN Credit client brand name: Skechers Credit country: China
S08. 旅游、娱乐、休闲及零售类(包括电子商务以及餐馆)

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: S08.320411 Credit campaign title: Turning KFC into Gamers' Playground Credit agency: Mindshare China Credit client brand name: KFC Credit country: China
S09. 金融服务/保险、商业公共服务、商业产品及服务类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: S09.320647 Credit campaign title: Where Data and Creativity Meet To Drive Business Performance Credit agency: iProspect Hong Kong Credit client brand name: Standard Chartered Bank Credit country: Hong Kong

bronze Entry number: S09.319909 Credit campaign title: Money's secrets Credit agency: QianBao Fintech Credit client brand name: Money's secrets Credit country: China
S10. 家用类产品及维护

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

silver Entry number: S10.320126 Credit campaign title: Embrace the Extraordinary With OMO Credit agency: PHD Credit client brand name: OMO Credit country: China
S11. 时尚及珠宝类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: S11.320334 Credit campaign title: GU Launch in Hong Kong Credit agency: Hakuhodo Hong Kong Limited Credit client brand name: GU Credit country: Hong Kong

bronze Entry number: S11.320439 Credit campaign title: Luxury from Social Commerce to Store Credit agency: MediaCom Credit client brand name: Vacheron Constantin Credit country: China
S12. 企业形象与信息类及企业社会责任

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: S12.319588 Credit campaign title: McDonald's "hey! This table has a story." Credit agency: @comm Credit client brand name: McDonald's Credit country: China

bronze Entry number: S12.320231 Credit campaign title: Tencent: Interactive 99 Charity Day Campaign Credit agency: Posterscope China（Dentsu Aegis Network） Credit client brand name: Tencent Corporate Development Group Credit country: China
S13. 慈善事业、公共卫生和安全、公众意识信息类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: S13.320482 Credit campaign title: HKJC Striding On With A.I Image Recognition Credit agency: PHD Hong Kong, Uth Creative Group Credit client brand name: The Hong Kong Jockey Club Credit country: Hong Kong

人物及品牌类大奖

在这个类别，我们只颁发一个金奖。所有获奖者的奖杯将以创作名单英文发表。

P01. 年度最佳数字营销颠覆者 (明日之星)

prize Entry number Nominee name Credit agency/client Credit country

winner Entry number: P01.320546 Nominee name: Bert Lam Credit agency: MediaCom Hong Kong Credit country: Hong Kong
P02. 年度最佳数字营销战略家

prize Entry number Nominee name Credit agency/client Credit country

winner Entry number: P02.320601 Nominee name: Eve Lo Credit agency: Isobar China Group Credit country: China

runner-up Entry number: P02.320547 Nominee name: Edison Woo Credit agency: MediaCom Hong Kong Credit country: Hong Kong
P03. 年度最佳数字营销经营者

prize Entry number Nominee name Credit agency/client Credit country

winner Entry number: P03.319584 Nominee name: Amber Liu Credit agency: LEO Digital Network Credit country: China

runner-up Entry number: P03.320475 Nominee name: Christian Solomon Credit agency: MediaCom Credit country: China
P04. 年度最佳数字营销精英队

prize Entry number Nominee name Credit agency/client Credit country

winner Entry number: P04.319686 Nominee name: iQIYI Marketing Team Credit agency: iQIYI Credit country: China
P05. 年度最佳数字媒体创新公司

prize Entry number Nominee name Credit agency/client Credit country

winner Entry number: P05.319615 Nominee name: LEO Digital Network Credit agency: LEO Digital Network Credit country: China

runner-up Entry number: P05.320540 Nominee name: Isobar China Group Credit agency: Isobar China Group Credit country: China

数字媒体平台类

DM01. 最佳创新数字媒体技术

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

bronze Entry number: DM01.319547 Credit campaign title: Allyes Credit agency: Allyes Group Credit client brand name: DMI Credit country: China

bronze Entry number: DM01.319973 Credit campaign title: UMAX, Make Brand Alive Credit agency: FOCUS FILM Credit client brand name: LANEIGE Credit country: China

bronze Entry number: DM01.320204 Credit campaign title: Creative Sticker Ad 2.0 Credit agency: N.A Credit client brand name: iQIYI Credit country: China
DM02. 最佳整合营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand name Credit country

gold Entry number: DM02.320175 Credit campaign title: iQIYI Credit agency: N.A Credit client brand name: iQIYI Credit country: China

silver Entry number: DM02.320339 Credit campaign title: Classmate Xiaoming's IP Cooperation with QQfamily Credit agency: UM Credit client brand name: Uni-President Credit country: China

bronze Entry number: DM02.320325 Credit campaign title: Louis Vuitton Time Capsule Exhibition - Shanghai Credit agency: JCDecaux Momentum Shanghai Airport Advertising Co., Ltd Credit client brand name: Louis Vuitton Credit country: China

特别奖

**该奖项不能直接报名。

白金奖

prize Credit campaign title Credit agency/client Credit client brand name Credit country

winner Credit campaign title: Hijacking the Largest Shopping Festival in the World Credit agency: Minidshare China Credit client brand name: Uniqlo Credit country: China
年度最佳代理商

prize Credit campaign title Credit agency/client Credit client brand name Credit country

winner Credit campaign title: N.A Credit agency: Mindshare China Credit client brand name: N.A Credit country: China