奖项赛果 2020

2017

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2018

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2019

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2020

行业大奖

媒体大奖

数字媒体平台类

人物及公司类大奖

特别奖

行业大奖

重要注意事项：在3个或更少的参赛作品中，评分将决定参赛作品是否获得金奖，银奖或铜奖; 这可能根据参赛作品的质量和最后的评分而导致在一个类别中没有颁发奖项。所有获奖者的奖杯将以创作名单英文发表。

S01. 饮料类（酒精饮料）

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

silver Entry number: S01.360550 Credit campaign title: 2019 Hennessy Tmall Super Brand Day Credit agency: Shanghai Thunder Public Relations Consulting Co.,Ltd. Credit client brand: Hennessy Credit market: China
S02. 食品及饮料类产品 - 非酒精饮料 (包括宠物食品)

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S02.360593 Credit campaign title: Oreo X The Forbidden City Credit agency: BlueFocus Digital Credit client brand: Oreo Credit market: China

silver Entry number: S02.360668 Credit campaign title: QQ Star Milk's Night at the Museum Credit agency: Mindshare China Credit client brand: QQ Star Milk Credit market: China

bronze Entry number: S02.360189 Credit campaign title: Empower Gen-Z: Reproducing Wang Lao Ji Credit agency: Inspire Communications Group Credit client brand: Wang Lao Ji Credit market: China
S04. 药品、消费性健康产品

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S04.360198 Credit campaign title: A Handy Good Luck to the CNY Credit agency: Inspire Communications Group Credit client brand: Breeze Credit market: China
S06. 消费品类-包括耐用品在内的其它产品

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S06.360631 Credit campaign title: Nike All-Star Weekend: Better Than Broadcast Credit agency: Mindshare China Credit client brand: Nike Credit market: China

silver Entry number: S06.360638 Credit campaign title: Nike: Getting Reluctant Runners Running Credit agency: Mindshare China Credit client brand: Nike Credit market: China

bronze Entry number: S06.359508 Credit campaign title: adidas Originals Ozweego refreshed cultural dialogue Credit agency: MediaCom Credit client brand: Originals Credit market: China
S07. 汽车及汽车运输服务类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

silver Entry number: S07.360518 Credit campaign title: VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT Credit agency: BlueFocus Digital Credit client brand: VOLVO S60 Credit market: China

silver Entry number: S07.359135 Credit campaign title: Deep Fake: You the Action Hero Credit agency: PHD Credit client brand: VW Touareg Credit market: China

bronze Entry number: S07.360571 Credit campaign title: Cruising to the Dream Performance Credit agency: Mindshare Hong Kong Ltd - Neo Credit client brand: Dream Cruises Credit market: Hong Kong SAR
S08. 旅游、娱乐、生活服务、休闲及零售类 (包括电子商务以及餐馆)

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S08.360507 Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: McDonald's Credit market: China

silver Entry number: S08.360395 Credit campaign title: TMALL BRAND STRATEGY Credit agency: BBDO China Credit client brand: Tmall Credit market: China

bronze Entry number: S08.359965 Credit campaign title: IMC -《The Longest Day In CHANG'AN》 Credit agency: N/A Credit client brand: Youku Credit market: China
S12. 企业形象与信息类及企业社会责任

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S12.360486 Credit campaign title: SHOW THE CULTURE WITH THE MOMS Credit agency: BlueFocus Digital Credit client brand: Pepsi Credit market: China

silver Entry number: S12.360493 Credit campaign title: Watch Out For This Woman Credit agency: BBDO China Credit client brand: Alibaba Credit market: China
S13. 慈善事业、公共卫生和安全、公众意识信息类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: S13.359165 Credit campaign title: Water Cycling Credit agency: Medialand Digital Strategy Limited Credit client brand: Daan Forest Park Credit market: Taiwan

silver Entry number: S13.360503 Credit campaign title: Combing the Warrior Figurine's Hair Credit agency: Proximity Advertising (Shanghai) Company Limited/JQK Production Credit client brand: Tsinghua University Art Museum Credit market: China

bronze Entry number: S13.360547 Credit campaign title: A Maze on Fingertips Helps the People Lost Credit agency: WeChat Advertising Credit client brand: China Media Group Credit market: China

媒体大奖

M01. 搜索类 / 搜索引擎优化类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

bronze Entry number: M01.359869 Credit campaign title: Baidu Omni Marketing in DFS retail practice Credit agency: Beijing Gridsum Technology Co., Ltd. Credit client brand: DFS Credit market: China
M02. 移动营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M02.360636 Credit campaign title: Nike All-Star Weekend: Better Than Broadcast Credit agency: Mindshare China Credit client brand: Nike Credit market: China

silver Entry number: M02.360641 Credit campaign title: Nike: Getting Reluctant Runners Running Credit agency: Mindshare China Credit client brand: Nike Credit market: China

bronze Entry number: M02.360607 Credit campaign title: HsuFuChi Chinese New Year Memory Train Credit agency: Mindshare China Credit client brand: HsuFuChi Credit market: China
M04. 网站及微站类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

silver Entry number: M04.360670 Credit campaign title: QQ Star Milk's Night at the Museum Credit agency: Mindshare China Credit client brand: QQ Star Milk Credit market: China
M05. 社交媒体

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

silver Entry number: M05.360508 Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: McDonald's Credit market: China

silver Entry number: M05.360672 Credit campaign title: QQ Star Milk's Night at the Museum Credit agency: Mindshare China Credit client brand: QQ Star Milk Credit market: China
M06. 应用程序类及竞技游戏类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M06.360164 Credit campaign title: QQ Speed Mobile "Speeding Through New China" project Credit agency: N/A Credit client brand: Tencent Credit market: China

silver Entry number: M06.360692 Credit campaign title: That Instant Go Feeling with Nike React Credit agency: Mindshare Taiwan Credit client brand: Nike Credit market: Taiwan

bronze Entry number: M06.360644 Credit campaign title: Nike: Getting Reluctant Runners Running Credit agency: Mindshare China Credit client brand: Nike Credit market: China
M07. 互动媒体 / 视频类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M07.360190 Credit campaign title: Empower Gen-Z: Reproducing Wang Lao Ji Credit agency: Inspire Communications Group Credit client brand: Wang Lao Ji Credit market: China

silver Entry number: M07.360516 Credit campaign title: VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT Credit agency: BlueFocus Digital Credit client brand: VOLVO S60 Credit market: China

silver Entry number: M07.360677 Credit campaign title: QQ Star Milk's Night at the Museum Credit agency: Mindshare China Credit client brand: QQ Star Milk Credit market: China
M08. 关键意见领袖 / 病毒营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M08.360509 Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: McDonald's Credit market: China

silver Entry number: M08.360674 Credit campaign title: Fearless of age,I have my story Credit agency: DeVries Global Credit client brand: OLAY Credit market: China

bronze Entry number: M08.360200 Credit campaign title: A Handy Good Luck to the CNY Credit agency: Inspire Communications Group Credit client brand: Breeze Credit market: China
M09. 数字媒体创新类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M09.360192 Credit campaign title: Empower Gen-Z: Reproducing Wang Lao Ji Credit agency: Inspire Communications Group Credit client brand: Wang Lao Ji Credit market: China

silver Entry number: M09.360073 Credit campaign title: Dress in Minority Customs Credit agency: N/A Credit client brand: Tencent Credit market: China
M10. 数据分析 / 洞察类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M10.360655 Credit campaign title: Nike Next%: Speed is Your Currency Credit agency: Mindshare China Credit client brand: Nike Credit market: China

silver Entry number: M10.360485 Credit campaign title: 2019 TMALL BRAND STRATEGY Credit agency: BBDO China Credit client brand: Tmall Credit market: China

bronze Entry number: M10.359628 Credit campaign title: Never Stop Fighting Credit agency: PHD China Credit client brand: HP Computer : ZHAN CLUB Credit market: China
M11. 整合营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M11.360510 Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: McDonald's Credit market: China

silver Entry number: M11.360578 Credit campaign title: Oreo X The Forbidden City Credit agency: BlueFocus Digital Credit client brand: Oreo Credit market: China

bronze Entry number: M11.359255 Credit campaign title: Water Cycling Credit agency: Medialand Digital Strategy Limited Credit client brand: Daan Forest Park Credit market: Taiwan

bronze Entry number: M11.360647 Credit campaign title: Nike: Getting Reluctant Runners Running Credit agency: Mindshare China Credit client brand: Nike Credit market: China
M12. 电子商务类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: M12.360657 Credit campaign title: Nike Next%: Speed is Your Currency Credit agency: Mindshare China Credit client brand: Nike Credit market: China

silver Entry number: M12.360502 Credit campaign title: The Makeover of the Four Immortals Credit agency: BBDO China Credit client brand: KSF Express Noodles Credit market: China

bronze Entry number: M12.360483 Credit campaign title: 2019 TMALL BRAND STRATEGY Credit agency: BBDO China Credit client brand: Tmall Credit market: China

数字媒体平台类

DM01.最佳创新数字媒体技术

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

silver Entry number: DM01.359855 Credit campaign title: CDP based B2B marketing solutions empower HP's growth Credit agency: Beijing Gridsum Technology Co., Ltd. Credit client brand: HP Credit market: China

bronze Entry number: DM01.359235 Credit campaign title: ZoomAI Technology Innovation Credit agency: N/A Credit client brand: iQIYI Credit market: China
DM02.最佳整合营销类

prize Entry number Credit campaign title Credit agency/client Credit client brand Credit market

gold Entry number: DM02.360512 Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: McDonald's Credit market: China

silver Entry number: DM02.360484 Credit campaign title: 2019 TMALL BRAND STRATEGY Credit agency: BBDO China Credit client brand: Tmall Credit market: China

人物及公司类大奖

在这个类别，我们只颁发一个金奖。所有获奖者的奖杯将以创作名单英文发表。

P01.年度最佳数字营销颠覆者（明日之星）

prize Entry number Nominee name Credit agency/client Credit market

winner Entry number: P01.360693 Nominee name: Anson Leung Man Lok Credit agency: Mindshare Hong Kong Limted - NEO Credit market: Hong Kong SAR
P02.年度最佳数字营销战略家

prize Entry number Nominee name Credit agency/client Credit market

winner Entry number: P02.360618 Nominee name: Yi Liu Credit agency: Mindshare China Credit market: China
P03.年度最佳数字营销经营者

prize Entry number Nominee name Credit agency/client Credit market

winner Entry number: P03.359545 Nominee name: Amber Liu Credit agency: LEO Digital Network Credit market: China
P04. 年度最佳数字营销精英队

prize Entry number Nominee name Credit agency/client Credit market

winner Entry number: P04.360624 Nominee name: Content+ Credit agency: Mindshare China Credit market: China
P05.年度最佳数字媒体创新公司

prize Entry number Nominee name Credit agency/client Credit market

winner Entry number: P05.359107 Nominee name: N/A Credit agency: iQIYI Credit market: China

特别奖

**该奖项不能直接报名。

白金奖

prize Credit campaign title Credit agency/client Credit client brand Credit market

winner Credit campaign title: The Chinese New Year Transfiguration of McDonald's Credit agency: BBDO China Credit client brand: Mcdonald's Credit market: China
年度最佳代理商

prize Credit campaign title Credit agency/client Credit client brand Credit market

winner Credit campaign title: N/A Credit agency: Mindshare China Credit client brand: N/A Credit market: China